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Knowledge management.

If only one person knows, the company does not know. What to do with what nobody wrote down.

Every mid-size company has a Paulo: the person who solves what nobody else can solve. While Paulo is around, it works. When Paulo takes a vacation, operations find out how big the hole is.

Here we treat knowledge as an operating asset, using Polanyi, Nonaka and Takeuchi — and without the fantasy that asking everyone to document everything is a plan.

Sala de aula corporativa com pessoas sentadas acompanhando uma explicação no quadro

Knowledge management

Why the same problem comes back with another name

Last quarter's failure came back with a different name. It's not bad luck or lack of effort: it's the delayed effect of the fix that worked last time.

Apr 15, 2026 · 9 min

Knowledge management
Duas pessoas trocando informações diante de uma tela de computador no escritório

Knowledge management

Knowledge that does not flow is not an asset

The wiki didn't die for lack of a tool. It died because writing cost real time for people who knew things and was worth nothing to those who wrote.

Apr 01, 2026 · 9 min

Knowledge management

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